How Virgin Atlantic Advertise itself in the UK and Los Angeles Essay

How Virgin Atlantic Advertise itself in the UK and Los Angeles - Essay Example For a large and successful organization like Virgin Atlantic, the company uses various modes of advertising depending on the location or place where it tries to target. The type of advertisements or promotional strategies used depends on the consideration of the cultural barriers, language, attitudes of people towards such factors like advertising, advertising regulations and media infrastructures. In Los Angeles, Virgin Atlantic mainly advertises through the radio, print advertisements and publications. The following figure shows some of the print advertisements used in USA by the company. Figure 1: Print Advertisements in USA (Source: Virgin Atlantic, â€Å"Print Advertisements†) The company has recently launched its second phase of its global advertising campaign in Los Angeles. This has been titled as ‘Get Local’. This campaign targeted the ‘out of home’ advertisements which included bill boards, train shelters, buses, etc that runs in the top gat eways in the US. This primary includes Los Angeles along with New York, Washington D C, San Francisco and Boston. This is a perfect picture of an adaptation strategy by the company as it not only highlights particular aspects of the upper classes flying experiences but also tailored to present certain nuances that resonate in the city in which they appear. The following is an example of an advertisement of Virgin Atlantic in Los Angeles. Figure 2: Example of advertisement of Virgin Atlantic in Los Angeles (Source: Virgin Atlantic-b, â€Å"GET LOCAL CAMPAIGN†) Following is an example of an advertisement used by Virgin Atlantic in UK. Figure 3: Print Advertisement in UK (Source: Virgin Atlantic-a, â€Å"UK Advertisements†) In 2003, Virgin Atlantic used e-mail marketing for the creation of a new standard of upper class air travel which had lie-down beds along with personal services in the upper class cabins. E-mail alerts were sent to the air travellers having a hypertext which directed them to the website of Virgin Atlantic. Under this system customers were able to take a complete look at the cabins which were introduced, the ticket options available and the check routes also. The idea was to attract the upper classes of passengers to pay for the premium prices by the exclusivity and comfort that the new cabins provided. Virgin Atlantics’ integrated communication schemes used membership schemes with benefits that enhanced the name of the brand considerably and helped in increasing the happiness and satisfaction of the customers also (Hackley, p.128). There are certain standardized marketing elements used by the airline for all places. These global marketing elements include its logo, brand value and distinctive airplanes. The brand value of the airline as â€Å"caring, honest, value, fun, innovative†, is found in all its communication and strategies. However, certain adaptive formats are evident in its accompanying international adver tisements where it tries to translate its brand themes in certain culturally specific ways and at the same time tries to retain its international image. For example, it tries to draw passengers from Los Angeles through its bright, luxurious and

Healthcare Information Systems - Hardware and Software Essay - 1

Healthcare Information Systems - Hardware and Software - Essay Example Moreover, patients also have to be physically available at the time of inspection that may be a daunting task for old and weak patients. However, if the disease is diagnosed at the early stages, life of a patient can be saved. Hence, if the same tasks can be performed by incorporating clinical information systems, the quality of curing diseases will improve significantly. Clinical information systems adds value to clinical practices and provide advantages that may also contribute significant factors affecting on a life of a patient. The factors are demonstrated below: Clinical Information Systems provides health care with quality and value Clinical Information Systems eliminates clinical or medical errors Clinical Information Systems eliminates cost associated with health care procedures Clinical Information Systems improves the productivity of administrative staff of hospitals. Clinical Information Systems decreases paperwork and can be accessible via Internet to anywhere on the pla net. Moreover, the cost related to health care is also an emerging problem (Demographics of aging, n.d). For instance, expenditures in the United States will grow to 15.9% for the health care from the GDP of $2.6 trillion by 2010 (Keynote, n.d). The leadership of a global economy has a caterpillar approach, to address the computerized health care systems. Increment is observed over recent years and some steps are taken for the resolution of these issues. Various computerized applications are developed to improving clinical practices in an organization or hospitals. In an organization, computerized clinical practices are vital to handle the clinical procedures on a daily basis in healthcare organizations. These clinical procedures are utilized to promote productivity of an organization equipped with computerized healthcare systems. Moreover, the contribution of a healthcare system is applied, to utilizing resources and modifying activities of the clinical staff by best practice guide lines. Currently, there are complex diagnostic tools for processing medical records, laboratory reports, various forms are available in print form, and there is a requirement of exchanging information between the clinical staff. This is where the role of clinical information systems makes their presence. Electronic Medical/Health Records, Tele consultation and continual medical education are contributing to the healthcare industry. EHR is defined as â€Å"The Electronic Health Record (EHR) is a longitudinal electronic record of patient health information generated by one or more encounters in any care delivery setting. Included in this information are patient demographics, progress notes, problems, medications, vital signs, past medical history, immunizations, laboratory data and radiology reports† (HIMSS - electronic health record (EHR), n.d). The electronic health and medical records maintain health data of a patient to create an individual set of medical data. The data is maintained in an independent set because healthcare provides gain access of EMR from anywhere to diagnose a patient based on the patient’s health information. Moreover, EMR also facilitates to establish a personalized health plan for a patient. Moreover, EMR improves the health planning and policies at the national level by demonstrating the information and services of people or individuals. In addition, EMR system also facilitates clinical procedures, which are mentioned below: Heath insurance companies access EMR